ProovX — Brand Book

Primary Lockup Mono

The monochrome horizontal lockup is the default. Use it everywhere unless a themed context calls for color. Symbol + wordmark in a single color, no font dependencies.

Stacked

For square contexts: app icons, social avatars, compact UI. Symbol centered above wordmark.

Symbol Only

Favicons, loading spinners, app icons where wordmark isn't needed.

Teal Accent #00D4AA

The primary brand accent. P + X + symbol take the accent color; "roov" stays neutral. Teal signals trust, health, and growth. Matches the ProovX dev app.

Gold Accent #FFD700

The achievement accent. Victory, prestige, celebration moments. Same rule: P + X + symbol in gold, "roov" neutral.

Color Palette

The logo is a chameleon mark: structure locked, color adapts to the theme. These are the two branded accents. In themed contexts (player worlds, gym brands), the logo inherits the theme's accent.

Color Rule

Element	Color
P (first letter)	Accent color (teal, gold, or theme color)
roov	Neutral (white on dark, black on light)
X (last letter)	Accent color
Symbol (7 dots)	Accent color

Technical Specifications

Symbol	V2-31 Ascending — 7 circles (head r=4, body r=2.5)
Font	Audiowide 400 — converted to paths, zero font dependencies
Spelling	`ProovX` — capital P, capital X
Letter-spacing	`-0.025em`
Cap-height ratio	`0.7002` (from Audiowide OS/2 table)
Horizontal gap	`4 units` between symbol right edge and text
Horizontal text size	`fs 20` (cap-height = 50% of symbol height)
Stacked gap	`3 units` between symbol bottom and text cap-top
Stacked text size	`fs 16` (cap-height = 40% of symbol height)
Alignment	Bottom-aligned (text baseline = symbol feet at y=29.5)
Symbol viewBox	`5.5 1 21 28.5`
Horizontal viewBox	`5.5 1 106.5 28.5`
Stacked viewBox	`-16.3 1 65.6 43.7`

Wordmark Font

Audiowide 400

ProovX

ProovX — Prove Yourself

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789 & . , : ; ! ?

Weight: 400 (Regular only) Letter-spacing: -0.025em in lockup Source: Google Fonts

Scale

Same proportions at every size. The lockup holds from 16px to 96px.

Clear Space

Minimum clear space = head circle radius (4 viewBox units) on all sides. Equivalent to the head dot diameter at render size.

Don'ts

Don't

Change the dot proportions or positions

Don't

Rotate the symbol or lockup

Don't

Use a different font for the wordmark

Don't

Add effects (drop shadows, outlines, 3D)

Don't

Place on busy/low-contrast backgrounds

Don't

Use below 16px symbol height

Don't

Change the gap or text-size ratio

Don't

Stretch or compress — always scale proportionally

Theming Freedom

ProovX is a chameleon mark. The geometric structure is permanently locked — but color adapts freely to any theme context: player worlds, gym brands, event visuals, seasonal campaigns.

What themes CAN change

Element	Freedom
Accent fill (P + X + symbol)	Any solid color or gradient that meets contrast requirements against the background
Neutral fill ("roov")	Solid or gradient — white-range on dark backgrounds, black-range on light backgrounds
Background	Any solid or gradient, as long as minimum contrast is maintained against both accent and neutral fills
Mono mode	All elements in a single color when accent coloring isn't appropriate (e.g., footer, print, emboss)

What themes CANNOT change

Locked property	Reason
Symbol geometry (7 dot positions + sizes)	The ascending person is the core brand mark — any change breaks recognition
Wordmark paths (Audiowide letterforms)	Paths are baked from the canonical font — never substitute another typeface
Gap between symbol and wordmark	4u horizontal, 3u stacked — scientifically locked for optical balance
Text size ratio	Cap-height at 50% (horizontal) or 40% (stacked) of symbol height
Dot proportions (head r=4, body r=2.5)	Head-to-body ratio encodes the human figure metaphor
Rotation, skew, or perspective transforms	The ascending diagonal is part of the meaning — never tilt the mark
Effects (shadows, outlines, glow, 3D)	No effects layered on top — they undermine the geometric precision
Aspect ratio (non-uniform scaling)	Always scale proportionally — never stretch or compress
Color rule assignment	Accent goes on P + X + symbol; neutral goes on "roov" — never invert this mapping

Theme examples

The same lockup adapting to different contexts. Structure identical, only fills change.

Icon Examples

The symbol works as a standalone icon across all digital touchpoints. Use the teal accent version as default; mono white or black when the context demands a single color.